Finding and evaluating startup ideas
1. train your mind to notice great ideas, 2. have a good framework for evaluating them with minimal false positives/negatives. Sparse data makes this extremely difficult.
Best ideas come from noticing not “coming up with.” Also, some advice on what happens if you need to come up with a startup idea in a short period of time.
Startups are defined by the painful but valuable work they’re willing to do, that’s in everyone else’s collective blindspots because of the pain it would take.
Markets are efficient in longer run, think about “why now” for your startup idea.
Saving people money leads to massive demand for a product.
How Elon Musk thinks from first principles. First principles thinking can help you avoid conventional wisdom that may no longer apply.
The next big thing will start out looking like a toy. True of disruptive innovation — building something simpler and cheaper for an over-served market.
Focus on key differentiators that help your product break through the noise instead of trying to hit feature parity with competitors. The example mentioned here is that Gmail has an order of magnitude more storage than competitors and focused on that instead of trying to have a "complete" feature set e.g. contact list support.
Reid Hoffman on how you should stress test your idea with smart friends by asking them to poke holes in it.
Secrets are the key to building big businesses. If it's not a secret, it's either not a big opportunity, or it's already taken or in the process of being taken by a large company with more resources. More on this in Zero to One book.
Great, honest interviews with founders. Reminder of how even the biggest companies (e.g. Paypal) are formed through great founders iterating their way to the ideal product vs. massive grand plan that is perfectly executed on. Sometimes you have to build to find your way there.